In our previous state, our production design process required Adobe Photoshop (PSD) templates. These templates were divided by asset group (Homepage, Onsite, Email, ADA, Social, Image Map, Launch On-Whites, Slates, Banners, Outbound Assets, and Amazon Business Assets). Due to the nature of our Lines of Business (Go to Market & Online Sales Events), we were unable to build campaign tiers or have predetermined sets of assets per tier in one PSD file to build all assets at once, which meant we had to handle multiple PSD files when working on a campaign that encompassed multiple asset groups.

50% increased efficiency

• Increased Efficiency: Figma’s collaborative interface and advanced features, such as component libraries, real-time updates, and shared styles, will significantly reduce time spent on manual updates and asset management. Shared styles allow us to set universal properties for elements like colors, typography, and effects that can be applied across all assets. When changes are needed, these updates automatically apply to all assets using that style, keeping designs consistent and eliminating repetitive adjustments. By transitioning to Figma, we anticipated a 50% improvement in production time, reducing the average time per asset from 60 minutes to just 24 minutes.

• Optimized Workflow: Enable an agile design workflow that allows the team to perform design changes faster, without the need to open multiple files to adjust assets after feedback from requesters is received. In average we receive 55.6% of rework due to changes in the scope of the ask after delivery, performing this changes in current state can take up to 45 minutes per asset, with the implementation of Figma we aim to reduce our turn around times for changes by 50%.

• Improved quality and consistency: Transitioning to Figma enabled designers to view and work on entire campaigns holistically, rather than tackling assets in isolation. In Figma, designers were able to access and update components within a single campaign file, allowing them to see all assets and ensure alignment as they design. This “campaign-focused” approach will maintain brand consistency across all sizes and formats,

improve the visual unity of our campaigns, and ultimately reduce production time by minimizing repetitive adjustments.

• Collaboration and Scalability: Figma’s cloud-based platform enabled real-time collaboration, allowing teams to work together seamlessly and scale projects more efficiently. This eliminated the need to upload assets to a Drive and download work from other designers if a handoff is required, streamlining the workflow and making project takeovers much smoother.

• File Size and Sharing: As mentioned, Figma’s cloud-based platform allows files to be stored online. However, we expect Figma files to be less data-intensive than .psd files, where a single campaign folder can currently reach up to 5 GB or more